EGGER presents a new, rolling collection concept for distributors, architects and fabricators.
Inspiring new introductions, established decors, sustainable products for a healthy home, a wide range of digital services and innovative decor advice – these are the cornerstones of the new Decorative Collection 24+ that the wood-based material specialist has launched on the market in February 2024.
With the Decorative Collection for distributors, architects and fabricators, the EGGER Group has been on the road to success for years. With the launch of the Decorative Collection 24 +, the global wood-based material manufacturer is adding a new chapter to this success story. “We are living through challenging times. The past four years have been marked by change and uncertainty. Special market requirements, a dynamic competitive environment and fast-moving trends have determined us to fully rethink the concept of our Decorative Collection and to build on our EGGER strengths”, says Hubert Höglauer, Head of Product Management and Marketing Furniture and Interior Design.
With the Decorative Collection 24+, EGGER presents a rolling collection for the first time. This means that it will be updated every two years at the most, but there will not be a complete new edition. „This rolling concept allows us to react faster to new trends, new influences and new product innovations. Despite shorter update cycles, we guarantee that all new introductions remain in the range for a period of at least four years. This provides planning certainty for our customers’ projects”, Hubert Höglauer summarises the concept of the Decorative Collection. EGGER’s distribution partners as well as architects and fabricators thus receive a globally uniform decor and product portfolio that is always in step with the times.
Time for a new kind of decor advice
With the new Decorative Collection, EGGER is also establishing a new type of decor advice and combination recommendation in line with the spirit of the times: the EGGER Capsule Concept. “Derived from the ‘Capsule Wardrobe’, in which a few valuable items of clothing can be combined in a variety of ways, we use the capsule concept for the presentation of decors and thus provide recommendations for a wide range of applications, trend themes and combination options,” explains Klaus Monhoff. As part of the capsules, new introductions as well as existing and established decors are included in the recommendations. The strength of the EGGER Capsule Concept is the high degree of design freedom and flexibility. The innovative EGGER Capsule Concept has already been honoured with the “Winner” award in the “Excellent Communication Design – Online Publications” category at the German Design Awards 2024.
About EGGER
The family company, founded in 1961, is a leading international wood-based material manufacturer with more than 11,000 employees and 22 production plants worldwide. EGGER is a full-range supplier for furniture and interior design for wood construction and for wood-based flooring, making it a reliable partner for the furniture industry, wood and flooring trades and DIY stores. In the 2022/2023 financial year, the EGGER Group generated a turnover of EUR 4.45 billion.
Being a sustainable business is always at the centre of EGGER’s activities: 65 % of the wood used already comes from recycling or by-products. At the end of their long service life, EGGER products are in turn recyclable to a great extent and can be reintroduced into the cycle. With this and many other measures, the family company is constantly working towards its goal of “creating more from the valuable resource wood” and thus enabling sustainable living and working.
Discover the new Decorative Collection 24+: www.egger.com