Buco, South Africa’s trusted building and hardware partner, has been recognised at the WesBank New Generation Awards 2025, securing a Bronze Award in the category Best Use of AI in a Marketing Campaign by an Agency.
The brand was also named a finalist in two other categories: Best Use of AI in a Marketing Campaign by a Corporate and Best Use of AI in a Marketing Campaign by an Agency.
The WesBank New Generation Awards are the largest independent, performance-based accolades in social-first marketing, digital media, AI, creativity, integrated marketing, and online technology.
These awards celebrate brands and agencies that excel in combining creativity with data and technology to meet the evolving expectations of today’s digital consumers.
A Milestone for Innovation in the Building Industry
Buco’s recognition reaffirms its position as a forward-thinking brand that merges quality, creativity, and technology to inspire both professionals and homeowners. The accolade reflects Buco’s collaborative partnership with Algorithm Agency, its long-standing digital strategy partner, and Mobiclicks, an ad tech solutions provider.
Together, the partners continue to push boundaries in AI-driven marketing innovation within South Africa’s competitive retail and construction sector.
“As a brand that combines experience with innovation to drive real results, we are proud to be the first in the building and construction industry to be recognised for such innovation,” says Tumi Mphelo, Brand & Advertising Manager at Buco. “By bringing together quality, creativity, and technology, we continue to empower professionals and homeowners with solutions and inspiration, while remaining attuned to the demands of South Africa’s dynamic retail landscape.”
“Recognition at the New Generation Awards affirms our commitment to combining innovation with impact,” adds Xaka Mthembu, Digital Campaign Manager at Buco. “We’re continuously exploring smarter ways to connect with our customers and communities through technology and creativity.”
Collaboration That Drives Meaningful Results
Mobiclicks CEO, Shaun Rosen, highlights how the partnership demonstrates the practical power of AI in marketing:
“We’re honoured to share in this win with Buco and Algorithm Agency — a success that proves how technology, used with intent, bridges the gap between media investment and real-world results. Working with brands that understand that the evolution of marketing lies in layering data insights — from postcode-level signals to real-world behaviour and local context — allows for omnichannel activation that drives meaningful relevance both online and offline.”
Algorithm Agency CEO, Graeme Stiles, says the recognition highlights the collaborative strength behind the campaign:
“Securing recognition for AI is particularly significant — it’s a new frontier for many brands, but it’s been integral to how Algorithm thinks and operates. This achievement reflects the brilliance of the cross-functional team working on Buco every day, and a client partner that gives us the trust and freedom to deliver award-worthy work.”
Empowering a Smarter Future
Buco’s success at the WesBank New Generation Awards 2025 underscores the brand’s ongoing commitment to innovation, digital transformation, and customer engagement.
By integrating AI and data-driven insights into its marketing strategy, Buco continues to strengthen its role as South Africa’s go-to partner for building solutions.
For more information, visit www.buco.co.za.
