The way your home looks online and in person shapes the offers you receive. Whether you plan to upsize, downsize or move on, presentation matters. Century 21 South Africa CEO, Eva August, shares practical guidance to make your property more appealing and more likely to sell.
Sell a Lifestyle, Not a Building
Buyers want to picture a life in the space. Styling helps them do that. Fresh linen, neutral colours, open windows and soft scents create a calm atmosphere. You aim to show a home that someone can see themselves living in.
Small Fixes With Big Impact
Low-cost upgrades increase perceived value. Focus on minor, visible improvements that make the home feel cared for.
• Paint the front door to create a strong first impression.
• Update light fixtures for a modern look with better brightness.
• Replace cupboard handles and knobs in kitchens and bathrooms.
• Regrout and reseal tiles to show cleanliness.
• Place mirrors to open smaller rooms and reflect natural light.
• Replace light switch covers and plug plates.
• Declutter garages, cupboards and pantries to show space and order.
• Install new house numbers or a fresh mailbox.
• Deep clean carpets and upholstery to remove stains and odours.
• Add flowers or indoor plants. Warm muffins in the oven help set a welcoming mood on show day.
Kerb Appeal Still Shapes First Impressions
The exterior is the buyer’s first view. Mowed lawns, clean windows and a tidy path tell a buyer the home is well-maintained. Many decide how they feel before they walk inside.
Your Sale Starts Online
More than 90 percent of South African buyers start their search digitally. The first photo plays a key role in whether they click through. Use high-quality, well-lit images. Clear clutter. Highlight emotional features such as a sunny patio, a neat kitchen or a cosy lounge. Research shows women often drive the early search process, so think about visual appeal from that perspective.
Price With Your Head, Not Your Heart
Buyers pay market value, not sentimental value. Avoid agents who agree to an inflated price to secure the listing. Work with an agent who shares data-backed reasoning and guides you to price slightly below market expectations, where committed buyers tend to act.
Remember the seller costs involved:
• Estate agent commission
• Bond cancellation fees
• Compliance certificates
• Municipal rates clearance
Factor in holding costs. The longer the home stays on the market, the more it costs you.
Work With Agents Who Know Your Local Market
A strong agent does more than list your home. They position it correctly, negotiate well and aim for fewer but more qualified show days. Skill and experience influence both the speed of the sale and the final price.
Pro Tip: Notify Your Bank Early
South African banks need 90 days’ written notice to cancel a home loan without penalty. If you miss the window, you could face early termination fees. A short letter to the bank before listing your home can save you money and shows you are well prepared.
