Crafting Legacy, Building Tomorrow: Timbercity Celebrates 50 Years of Excellence

by Juhi

November 2025 –For half a century, Timbercity has been the trusted partner for South Africa’s board cutting, edging and drilling needs. Today, the company celebrates 50 years of consistent service to cabinet makers, installers, DIY enthusiasts, and families who rely on quality materials and expert advice to get the job done.

Since opening its first store in Claremont in 1979, Timbercity has become synonymous with quality, trust and longevity in South Africa’s hardware trade. What began with two independent entrepreneurs in Parow, Cape Town in 1974 has evolved into a nationwide network of 38 stores serving communities across South Africa and Namibia, from intimate 800m² outlets to flagship stores exceeding 5,000m².

“Timbercity’s 50-year old legacy is a testament to how deeply the brand has become part of the lives, ambitions and workmanship of generations,” said Ryan Coutts, Regional Operations Manager for Timbercity’s Gauteng and Mpumalanga operations. “From grandfathers, fathers and sons utilising  our expertise and precision cutting and edging services, Timbercity has remained a trusted partner through every stage of their projects. Our heritage forms a strong foundation, but it’s the future that continues to inspire and drive us forward.” 

This legacy has been carefully built through partnerships and growth that strengthened our core values. The company’s acquisition by the Steinhoff Group in 2004 through PG Bison formed the retail arm, Steibuild, later becoming part of JD Group and now stands alongside Buco hardware stores under The Building Company. Through every transition, Timbercity has maintained its commitment to the builders, craftspeople and families who depend on its expertise.

Central to this enduring identity is Chippie, the beloved carpenter mascot introduced in the 1980s as Timbercity expanded nationally. More than a brand symbol, Chippie embodies the approachable expertise, reliability and trusted partnership that has made Timbercity a fixture in South African communities for generations.

As Timbercity celebrates this milestone, the company looks forward with clear purpose. Strategic footprint expansion will bring stores to communities that need them most. An enhanced omni-channel and hybrid presence will strengthen the vital connection between online convenience and in-store expertise. Sustainability and circularity are becoming central to operations, reflecting ecological responsibility in every trade and DIY offering. The company continues to serve both professional trade customers and the growing DIY market with differentiated solutions that meet each group’s unique needs. Community engagement remains paramount, exemplified by sponsorships such as the Timbercity Red Hill Marathon, which celebrates endurance, shared effort and the achievement of milestones—values that mirror Timbercity’s own journey.

Fifty years of building legacy has positioned Timbercity not just as a retailer, but as a partner in South Africa’s ongoing story of creation and craftsmanship. The company remains dedicated to equipping South Africans with the tools, knowledge and inspiration needed to craft their dreams, whether at home, on site or in the community.

About Timbercity

Timbercity is a specialist cut and edge destination store, our legacy brand, quality products and superior customer service sets us apart.

With a national store footprint and 50 years of experience in providing superior products and outstanding service, Timbercity has become one of Southern Africa’s most recognised and trusted brands. Timbercity specialises in board, timber and hardware-related products, complementing this with competitive prices and excellent advice. Timbercity offers their customers all the essentials to complete their projects on time and within budget. Friendly service and top advice are part of the package!

The stores also offer a delivery service from store to door. You can also inquire about; DIY kitchen cupboards – Timbercity offers a comprehensive range of pre-assembled cupboards that are simple and easy to install. Custom designed cupboards, carpentry and cabinetry tools – Timbercity stock all the tools needed to complete any cabinetry or carpentry project. From power tools to levels and drill bits, they have it covered. They offer a variety of basic and exotic timber using the word board instead of timber, from melamine’s to veneers. In combination with their cutting service, buying from them could save you time and effort. Enquire in store about their extensive range of board and timber.

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